"I have always had a strong passion for toys. Toy design combines some of my interests such as games, vehicles and of course fun."

Today I work freelance for various toy manufacturers. It has given me unique insights about consumer behaviour among children and their parents – whether in Europe or America. And it has given me a solid knowledge about children’s play patterns and how to stimulate both play and learning.



I’ve worked with toy design for several years now.  The last couple of years I have mainly been working for LEGO developing toy concepts for preschoolers (1,5 to 5 years old). 

Below you can see a very small selection of some the latest projects I have been working on in collaboration with LEGO.



How to build a superhero birthday party